
Valery Fironov design portfolio
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Featured
November 2026
About
Product designer and art director with 25 years of practice, now Senior Product Designer at Uzum Auto, where he is the sole designer of an enterprise CRM for car dealers. Before that he was Design Lead at CHERY Automobile, building one design system for six platforms, and Design Director at Detskiy Mir, Kalashnikov Group and Hearst Shkulev Digital. He started as a graphic designer in Kazakhstan, co-founded the agency Arts Laboratory and ran his own studio, FIRON. His work has won 15+ design and digital awards, including several first places in the Runet Rating, and his logos appear in the LogoLounge books.
Experience

Design Lead
CHERY Automobile

Design Director
Detskiy Mir
Creative Director
Kalashnikov Group
Design Director
Hearst Shkulev Digital

Senior Art Director
Red Keds
Creative Director
BSTD
Art Director
MRM Interactive
Art Director
Actis Wunderman

Senior Designer
RBC
Styles
- typography
- colorful
- modern layout